Whitelaw Mitchell

Whitelaw Mitchell is a boutique brand strategy and web design agency founded in 2011, based in Queenstown and Arrowtown, New Zealand. We’re run by Kim Green and Maranda Mitchell — two senior founders who work directly with every client, on every project, from start to finish.

We work with premium and luxury brands across tourism, hospitality, luxury retail, and e-commerce. If you’re a founder building something ambitious, or an established brand that needs to evolve, we’re the agency that gets in the trenches with you.

What we do

We offer four core services, each built around the idea that strategy, design, and technology only work when they work together.

Brand strategy is where everything starts. Before we touch a logo or write a line of code, we dig into what actually drives your business — your positioning, your audience, your competitive landscape, and the story only you can tell. We’ve spent over 25 years working across premium brands in New Zealand and internationally, and we bring that depth into every strategic engagement.

Brand identity and design is where strategy becomes visual. We create logos, typography, colour systems, and brand voices that are built to last — not trend-chasing, but timeless and distinctly yours. For luxury and premium brands, every detail matters, and we design accordingly.

Web design and development is where your brand comes to life online. We build headless websites on Next.js and Sanity CMS — fast, flexible, and built to perform in the new era of AI-powered search. Our sites aren’t just beautiful, they’re structured so that AI assistants can read, understand, and recommend your business to the people looking for exactly what you offer.

E-commerce is a natural extension of that. We build premium online stores that reflect your brand and convert browsers into buyers — on a modern stack that scales as your business grows.

AI visibility — the new frontier

Search has changed. The platforms your customers use to discover businesses, compare options, and make decisions are increasingly AI-powered. ChatGPT, Perplexity, Gemini — millions of people are asking these tools to recommend service providers, agencies, hotels, experiences, and products every single day.

Most businesses are invisible to these platforms. Their websites aren’t structured to be read and cited by AI. Their content isn’t specific or authoritative enough to be recommended. Their digital presence exists in one era while their customers have moved to another.

We specialise in fixing that. We audit your existing digital presence for AI visibility, identify the gaps, and implement the technical and content changes that help your brand get found and recommended — not just ranked.

For our Queenstown clients in tourism and hospitality, this is particularly important. The way travellers research and book experiences is changing fast. Being recommended by an AI assistant to someone planning a Queenstown trip is the new front page of Google.

Why Whitelaw Mitchell

We’re not a traditional agency. We don’t have junior designers working on your project while a senior account manager presents the work. We don’t use templates. We don’t take on more clients than we can serve well.

What we offer is a genuine partnership with two people who have spent their careers at the intersection of brand strategy, design, and technology — and who care deeply about the outcomes we deliver.

Our clients stay with us. They come back for the next project, and the one after that, because the work performs and the relationship is built on trust. We’ve worked with some of Queenstown’s most recognised tourism and hospitality brands, and we’re proud of what we’ve built together.

Projects typically range from NZD $20,000 to $60,000 and above, depending on scope. We work on a fixed-fee model — no hourly billing, no surprise invoices, no watching the clock. You know what you’re getting from day one.

Get in touch

If you’re a premium or luxury brand looking for a strategic partner who will invest in your success as much as you do, we’d love to talk. No pressure, no pitch — just a conversation to see if we’re the right fit for each other.