Welcome to Whitelaw Mitchell, a design and technology studio based in Arrowtown and Queenstown. We work with ambitious businesses around the globe on strategy, brand and intelligent websites — the kind designed to be found, understood and chosen by humans, Google and increasingly, AI.
You’ll have seen our work around town and further afield. Arrowtown, Black, Luxury Stays, LucyKing and plenty of other founders who came to us with an idea, a problem, or a business that had outgrown the brand wrapped around it.
We also designed and built the very website you’re on right now. So you can conveniently judge our work without going anywhere.
We’ve been doing this since 2011, and many of our clients have been with us for years. Some come for one project. Plenty come back for the next three.
Good strategy. Distinctive brands. Websites that work bloody hard.
Our AI visibility audits show you how your business appears in tools like ChatGPT, Gemini and Perplexity — what they understand, what they miss, and what needs fixing if you want to be recommended more often.
Seed™ Strategy Workshop uncovering business opportunities and insights.
Turning insights into striking creative. Armed with strategic insights (and full bellies), it’s time to hit the drawing board. Our in-depth strategy process enables us to craft beautiful brands and an engaging narrative that turns heads and steals hearts.