Members Site

The Members of the Arrowtown Promotion and Business Association (APBA) are the commercial ratepayers of the Arrowtown Ward, plus those businesses who have paid the annual levy in accordance of the Rules of the Association.

Our meetings are held in the board room of the Lakes District Museum, 49 Buckingham Street, Arrowtown on the third Wednesday of each month.

Information posted on this site is for general discussion amongst those members of the Association who wish to be kept informed.

If you wish to discuss any of this information, please contact our

NEWSLETTERS

BRAND REVIEW

What is the Arrowtown Brand? It is more than just a logo, or a marketing slogan. Brand Arrowtown is the experience that visitors have when they visit our town. It encompasses everything from the welcome the visitors receive when they enter a shop, restaurant or motel, to the cleanliness of the streets and toilets, to the signage that directs them to parking, in fact to everything that they do and see in our town. The success of the Arrowtown Brand relates directly to the visitors experience. If the Brand is successful, the visitors will leave with positive feelings and will want to come back again. More importantly, they will tell their friends to Visit Arrowtown and there can be no more powerful advertising than positive word of mouth.

To be successful, Brand Arrowtown must be embraced by the commercial businesses, the town and the Council.

Download the Brand Review audit.

ANNUAL PLAN PRESENTATION 2011

Download the 2011 Annual Plan Presentation.

ARROWTOWN SPECIFIC SURVEY

The APBA in conjunction with the Queenstown Resort College (QRC) has arranged an ongoing survey of Arrowtown visitors as part of the QRC curriculum. This survey is conducted by the students of the Queenstown Resort College and interviews visitors in Arrowtown to discuss their experiences of the town. The results are used to refine the 'Arrowtown Experience' so that visitors leave with a good impression.

This survey will be conducted over all Arrowtown  visitors and the results will be added to this website.

Download the first survey results.

For the period to June 2011, here are the condensed results of the first QRC survey of Arrowtown visitors:

  1. Most were from Auckland with 62% from Australia and NZ
  2. 17% were staying with friends or family in Queenstown
  3. 66% said they would consider staying next time
  4. 58% got here through word of mouth (compared to internet 7%)
  5. 51% said they made decision to visit before holiday
  6. 43% were staying 1 to 2 hours, 30% a half day and 13% a full day
  7. 35% came to see a natural attraction. Only 8% to shop or dine.
  8. Most were couples with no children
  9. 10% came on public transport
  10. 34% visited the Museum.
  11. Almost as many visited the Chinese Village
  12. Rating for shopping as 8 out of 10 (35%). 5% rated 9 and 20% rated 10. 40% rated shopping 7 or below.
  13. 30% rated parking 6 out of 10 or less.
  14. 72% rated toilets 7 out of 10 or higher
  15. 46% rated rubbish disposal 7 to 8 out of 10
  16. That cars removed from main street: Yes 37% No 21% Not concerned 42%
  17. 2% said they were dissatisfied with their visit and 51% said they would definitely pay a return visit
  18. Only 8% said that shops were the highlight of their visit. Food rated 5% (the same as Chinese Village and Museum). 42% rated the scenery
  19. Least enjoyable aspects - parking, toilets, cars on street and taps. 74% had no complaints.

To discusss any of the information on this page, please contact our

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